I had the opportunity to lead the creative direction for a 360 campaign supporting ACFE's 35th Annual Fraud Conference in Las Vegas, which was both an in-person and virtual event. From concept to execution, I developed the overall look and feel, designed the brand guidelines and custom event logo, and produced mockups for various deliverables. My work spanned across multiple channels and formats, including large scale conference signage, printed marketing materials, digital ads, web assets, landing page designs, video storyboards, presentations, and stage design. The in-person tickets sold out, and the campaign helped elevate the event’s presence, ensuring a cohesive and impactful experience for both virtual and in-person attendees.
